Africa Digital Media Institute

S1E7: Producing Across Different Genres | An ADMI Masterclass ft Kennedy Wathome

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10:26
27 August 2025
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In this lesson, students are introduced to the relationship between instruments, digital tools, and genres in music production. Every genre has its own sound identity, and learning how to match instruments to reggae, hip hop, jazz, R&B, or pop is an essential skill for any producer. Using a DAW and a MIDI controller, students discover how digital instruments are created and how a single keyboard can mimic pianos, saxophones, drums, flutes, and more. The class emphasizes the importance of music theory—understanding keys, chords, and progressions makes it possible to translate skills across instruments and genres. Kennedy Wathome also explains how commercial music is engineered differently so it sounds good on everyday speakers, from radios to phones. By the end of the session, students see why mastering the piano is one of the most valuable steps in becoming a versatile and effective producer. Watch, learn, and get inspired. This is not just school. This is ADMI.

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