Africa Digital Media Institute

S2: EP2: The Mindset Behind Great Work - This Is ADMI ft Karumba Ngatia #shorts

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1:53
14 July 2025
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At ADMI, creative training begins with mindset. In this video, faculty member Karumba Ngatia shares how he teaches students to approach their work with full commitment. He encourages them to see their projects as bigger than themselves, as work that could create lasting impact. This mindset helps students give their heart and soul to what they create, whether it’s a film, a design, or a sound project. Ngatia explains that students often struggle when they realise what creative work actually involves. Some arrive with a bit of experience, and others come in expecting a simple process. What helps them move forward is a mental reset. He reminds them that they are young and malleable, and uses personal examples to help them reflect on how much they’ve already changed. Once that shift happens, students begin to engage with their work more seriously and with renewed purpose. The video also highlights the kind of learner who grows fastest at ADMI. Students who enter with open minds and little experience often make the biggest leaps. The faculty, made up of part-time professionals who are active in the industry, support this growth by connecting real creative work to classroom learning. Karumba Ngatia’s approach offers an honest look into the values that shape creative education at ADMI and how mindset plays a central role in every student’s journey

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