S1E8: A Decade of Adaptation | An ADMI Christmas ft Wilfred Kiumi

Over a decade, ADMI evolves from a small film school into a leading creative institution. As student numbers grow, space expands, courses diversify, and the school undergoes a defining rebrand from Jamuhuri Film and Television to Africa Digital Media Institute. What begins as a personal vision becomes a structured, multi disciplinary learning environment. This episode traces pivotal transitions including relocation to Kakon House, the introduction of new creative programs, strategic partnerships, and the moment leadership expands beyond the founder. It also captures the realities behind the scenes, financial strain, personal sacrifice, and the chaos that comes with building something that matters. The conversation then moves into disruption and adaptation. From navigating COVID through rapid digital transformation to confronting the rise of AI in creative work, ADMI’s story becomes a case study in resilience. At its core, this is a reflection on growth, change, and the discipline required to stay relevant in a shifting industry. Join us as we expand access to quality education and empower the next generation of African creatives.