Enrolling Now for May & September 2026Apply Now
Africa Digital Media Institute

Transforming Lives Through Creative Education

Since 2011, ADMI has been shaping East Africa’s creative economy. Here’s the measurable difference our graduates are making.

4,500+Students & Alumni
88%Employment Rate
3xIncome Growth by Year 3
15+Countries Reached

The 3-Year Income Journey

Based on our August 2025 alumni survey of 700+ graduates, here’s how ADMI alumni earnings grow over time.

Year 1 — The HustleKES 10-20Kmonthly

Building portfolios, taking on freelance gigs, and gaining real-world experience. The foundation years.

Year 2 — Building MomentumKES 25-50Kmonthly

Reputation growing, clients returning, and specialisation kicking in. Income doubles.

Year 3 — Breaking ThroughKES 50-100K+monthly

Industry leaders, business owners, and in-demand professionals. 65-230% above industry benchmarks.

Earnings by Programme

Year 3+ median monthly earnings by programme, based on alumni survey data.

Film & TV ProductionKES 80-90K+
85% employed within 6 months
Music ProductionKES 80-100K+
Highest earning potential among all programmes
MultimediaKES 80-120K+
Most versatile career options
Sound EngineeringKES 60-80K+
High demand in live events and studios
Graphic DesignKES 50-70K+
Strong freelance and agency demand
AnimationKES 50-70K+
Growing international remote opportunities

INDUSTRY COMPARISON

ADMI Graduates Earn 65-230% Above Industry Benchmarks

The Kenya creative industry benchmark for success is KES 24-30K monthly. ADMI graduates consistently surpass this, with Year 3 median earnings of KES 50-100K+.

KES 24-30K
Industry BenchmarkTypical creative industry salary in Kenya
KES 50-100K+
ADMI Graduate RealityYear 3 median monthly earnings

Freelance vs Employment

70% of ADMI graduates choose the freelance path, building their own creative businesses and client bases.

70%Choose Freelance
Year 1: KES 15-25K — Building client base
Year 2: KES 30-50K — Repeat clients, referrals
Year 3+: KES 60-120K — Industry leader
30%Choose Employment
Year 1: KES 20-30K — Junior creative roles
Year 2: KES 35-55K — Mid-level positions
Year 3+: KES 50-90K — Senior / Lead roles

500+ Industry Partners Hire Our Graduates

NTV KenyaOgilvy AfricaMSC CruisesSafaricomOgopa DJsNation Media
WPP ScangroupShowmaxCitizen TVWeza TeleNetflix AfricaTubidy Studios

Faces Behind the Numbers

Jerry Mokua

Jerry Mokua

Alumni

"What captivated me to join ADMI was how receptive everyone was when I came to inquire about the course. The career advisors gave me a tour around campus, and I was taken to the TV studio and the labs, and they even allowed me to interact with the equipment. That experience stood out for me compared to other institutions I had previously visited, and it generally made my decision-making process easier."

Film Programme
Melody Kungu

Melody Kungu

Alumni

"The most important skill I learnt during my time at ADMI is the importance of teamwork and collaboration. The 2D animation industry is quite vast, and it requires you to specialize in a specific skill and work with your team members towards the completion of a project."

Animation Programme
Daisy Kimani

Daisy Kimani

Alumni

"My experience at ADMI has been superb. Having joined the school with little knowledge in graphic design, the school has really honed my creativity and skills. I love seeing how my design skills became progressively better with each project I did and how each project was a chance for me to try something new. From my experience I can Valiantly say that ADMI is a top pick when looking for a creative school."

Design Programme
Jameel Murage

Jameel Murage

Alumni

"The best part about the 2D animation course is constantly being exposed to different ways of thinking and the multiple resources available to animators. I also found the faculty extraordinarily passionate and always willing to help us overcome hurdles."

Animation Programme
Janblu Poggio

Janblu Poggio

Alumni

"The most exciting part about the Game Design & Development course was learning how to use level design and game design aspects in my games. I had so much fun applying these two in my projects, and with these skills, I look forward to creating more prototypes of the games I might work on in future."

Gaming Programme
Cedric Mwangi

Cedric Mwangi

Alumni

"Advice I have for current students pursuing different courses at ADMI is that stay sharp, be curious, don't be afraid to ask questions from your lecturers, be outgoing. If you think that you have a project that you can do, even if you're in your first semester, go for it. You can always collaborate and take it as a learning lesson, whether it works or not. Take it as a learning lesson and keep a positive mindset. Learn to network, very important, because you never know who you might come to meet out there."

Sound-engineering Programme

Award-Winning Institution, Award-Winning Students

Recognised among Kenya’s Top 10 SMEs and celebrated for excellence in creative education. Our students consistently win national and international competitions.

Kalasha International Film Awards
STUDENT FILM AWARD

Kalasha International Film Awards

ADMI students have been nominated and won various student category awards for film, animation, and video game design at prestigious festivals including the Kalasha International Film Awards, ZIFF, and more. Competing against entries from across Africa, our students consistently prove they can hold their own on the continental stage.

Kalasha NomineeMultiple Student Awards
TOP 10 SME IN KENYA

Recognised Among Kenya’s Top Businesses

ADMI was named among Kenya’s Top 10 SMEs — a testament to our impact on the creative economy. From a single campus in 2011 to shaping 4,500+ careers, we’ve proven that investing in creative education delivers measurable returns.

Top 10SME in Kenya
EU AccreditedVia Woolf University
Recognised Among Kenya’s Top Businesses
Alumni Leading the Creative Industry
ALUMNI ACHIEVEMENT

Alumni Leading the Creative Industry

From sound engineers at Hiventy Group — the leading dubbing house working with Netflix, Showmax, and Canal+ — to Creative Directors at top production houses, ADMI alumni are shaping the creative industry across Africa and beyond.

Netflix & Showmax DubbingCreative Industry LeadersCompany Founders

Survey Methodology

All data on this page comes from our comprehensive August 2025 alumni survey. Here’s how we gathered it.

700+Emails SentAcross all six diploma programmes
110Phone Follow-upsPersonal calls for deeper insights
43Detailed ResponsesWith verified income data
8Employer InsightsIndustry partner hiring feedback

Be Part of the Impact

Join 4,500+ alumni who are shaping East Africa’s creative economy. Your creative career starts here.

4.8/5Student Satisfaction
500+Industry Partners
Since 2011Shaping Creative Careers