Africa Digital Media Institute

Transforming Lives Through Creative Education

Since 2011, ADMI has been shaping East Africa’s creative economy. Here’s the measurable difference our graduates are making.

4,500+Students & Alumni
88%Employment Rate
3xIncome Growth by Year 3
15+Countries Reached

The 3-Year Income Journey

Based on our August 2025 alumni survey of 700+ graduates, here’s how ADMI alumni earnings grow over time.

Year 1 — The HustleKES 10-20Kmonthly

Building portfolios, taking on freelance gigs, and gaining real-world experience. The foundation years.

Year 2 — Building MomentumKES 25-50Kmonthly

Reputation growing, clients returning, and specialisation kicking in. Income doubles.

Year 3 — Breaking ThroughKES 50-100K+monthly

Industry leaders, business owners, and in-demand professionals. 65-230% above industry benchmarks.

Earnings by Programme

Year 3+ median monthly earnings by programme, based on alumni survey data.

Film & TV ProductionKES 80-90K+
85% employed within 6 months
Music ProductionKES 80-100K+
Highest earning potential among all programmes
MultimediaKES 80-120K+
Most versatile career options
Sound EngineeringKES 60-80K+
High demand in live events and studios
Graphic DesignKES 50-70K+
Strong freelance and agency demand
AnimationKES 50-70K+
Growing international remote opportunities

INDUSTRY COMPARISON

ADMI Graduates Earn 65-230% Above Industry Benchmarks

The Kenya creative industry benchmark for success is KES 24-30K monthly. ADMI graduates consistently surpass this, with Year 3 median earnings of KES 50-100K+.

KES 24-30K
Industry BenchmarkTypical creative industry salary in Kenya
KES 50-100K+
ADMI Graduate RealityYear 3 median monthly earnings

Freelance vs Employment

70% of ADMI graduates choose the freelance path, building their own creative businesses and client bases.

70%Choose Freelance
Year 1: KES 15-25K — Building client base
Year 2: KES 30-50K — Repeat clients, referrals
Year 3+: KES 60-120K — Industry leader
30%Choose Employment
Year 1: KES 20-30K — Junior creative roles
Year 2: KES 35-55K — Mid-level positions
Year 3+: KES 50-90K — Senior / Lead roles

500+ Industry Partners Hire Our Graduates

NTV KenyaOgilvy AfricaMSC CruisesSafaricomOgopa DJsNation Media
WPP ScangroupShowmaxCitizen TVWeza TeleNetflix AfricaTubidy Studios

Faces Behind the Numbers

Grace Muthoni

Grace Muthoni

Senior Editor, NTV Kenya

"ADMI gave me the technical skills and industry connections that launched my career in broadcast journalism."

Film Production Diploma, Class of 2022
David Kimani

David Kimani

Creative Director, Ogilvy Africa

"The hands-on approach at ADMI prepared me for real agency life. Within 3 years, I was leading creative campaigns for major brands."

Graphic Design Diploma, Class of 2021
Wanjiku Njeri

Wanjiku Njeri

Sound Engineer, Ogopa DJs

"From student projects to mixing tracks for top Kenyan artists. ADMI's studio facilities and mentorship made all the difference."

Sound Engineering Diploma, Class of 2023

Award-Winning Institution, Award-Winning Students

Recognised among Kenya’s Top 10 SMEs and celebrated for excellence in creative education. Our students consistently win national and international competitions.

Kalasha International Film Awards
STUDENT FILM AWARD

Kalasha International Film Awards

ADMI students have been nominated and won various student category awards for film, animation, and video game design at prestigious festivals including the Kalasha International Film Awards, ZIFF, and more. Competing against entries from across Africa, our students consistently prove they can hold their own on the continental stage.

Kalasha NomineeMultiple Student Awards
TOP 10 SME IN KENYA

Recognised Among Kenya’s Top Businesses

ADMI was named among Kenya’s Top 10 SMEs — a testament to our impact on the creative economy. From a single campus in 2011 to shaping 4,500+ careers, we’ve proven that investing in creative education delivers measurable returns.

Top 10SME in Kenya
ECTS AccreditedVia Woolf
Recognised Among Kenya’s Top Businesses
Alumni Leading the Creative Industry
ALUMNI ACHIEVEMENT

Alumni Leading the Creative Industry

From sound engineers at Hiventy Group — the leading dubbing house working with Netflix, Showmax, and Canal+ — to Creative Directors at top production houses, ADMI alumni are shaping the creative industry across Africa and beyond.

Netflix & Showmax DubbingCreative Industry LeadersCompany Founders

Survey Methodology

All data on this page comes from our comprehensive August 2025 alumni survey. Here’s how we gathered it.

700+Emails SentAcross all six diploma programmes
110Phone Follow-upsPersonal calls for deeper insights
43Detailed ResponsesWith verified income data
8Employer InsightsIndustry partner hiring feedback

Be Part of the Impact

Join 4,500+ alumni who are shaping East Africa’s creative economy. Your creative career starts here.

4.8/5Student Satisfaction
500+Industry Partners
Since 2011Shaping Creative Careers