Africa Digital Media Institute

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Discover the ADMI experience through our video collection featuring student work, facility tours, success stories, and insights into creative media education.

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S2: EP17: We Are Competing Globally - This Is ADMI ft Benjamin Waithaka
8:00
YouTube
S2: EP17: We Are Competing Globally - This Is ADMI ft Benjamin Waithaka

Email: info@admi.africa Call/ WhatsApp: (+254) 711 486 581 / (+254) 706 349 696 ------------------------------------------------------------------------------------------------- Before he ever animated a single scene, he was on his way to the military. But a chance encounter with early 3D software, a friend’s recommendation, and a visit to a small studio changed everything. In this interview, he shares how animation became a path not just to skill but to purpose. Now a lecturer, he’s committed to teaching more than software. He talks about the importance of collaboration across departments, connecting animators with sound designers, and preparing students for real-world work. He stays late to give feedback, follows industry trends closely, and wants each learner to leave as a full, thoughtful professional. He’s worked on visualisations for national infrastructure, campaigns for wildlife, global brands, and new 3D screens in Nairobi. But his focus remains on the students. He believes digital content creation will shape the future economy and encourages parents to see creative careers as serious, valuable, and full of potential. ----------------------------------------------------------------------------------------------- Instagram - https://www.instagram.com/admiafrica/ LinkedIn - https://www.linkedin.com/school/admiafrica/ Facebook - https://www.facebook.com/ADMIAFRICA TikTok - https://www.tiktok.com/@admiafrica Twitter/ X - https://x.com/ADMIafrica

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8:00

S2: EP16: Giving Form To African Stories - This Is ADMI ft Benjamin Waithaka
7:32
YouTube
S2: EP16: Giving Form To African Stories - This Is ADMI ft Benjamin Waithaka

Email: info@admi.africa Call/ WhatsApp: (+254) 711 486 581 / (+254) 706 349 696 ------------------------------------------------------------------------------------------------- Benjamin Waithaka is the Head of Animation and Motion Graphics at ADMI. In this conversation, he shares what it means to teach animation in a fully integrated creative ecosystem. From pre-production to final render, his classes cover every stage of the animation pipeline, blending technical skills with storytelling grounded in African identity. His teaching goes beyond software. It is about shaping visual thinkers who can direct, design, and animate with intention. He speaks about his student Emanuel, who collaborated with peers to create an African version of a mythological character. That project led to the formation of a working group producing assets for international platforms like Sketchfab. For Benjamin, seeing students take ownership of their creativity and apply it in professional settings is the most fulfilling part of the job. These moments, where the student’s first creation becomes a lasting memory, are what he lives for. Benjamin reflects on the role of AI in animation, the importance of staying current, and why Africa needs its own creative trends. His story also includes a surprising personal detail. He nearly joined the military before choosing this path. Now, as an educator and 3D generalist, Benjamin Waithaka is part of a vibrant network of filmmakers, sound engineers, animators, and designers shaping the next generation of African storytellers. ----------------------------------------------------------------------------------------------- Instagram - https://www.instagram.com/admiafrica/ LinkedIn - https://www.linkedin.com/school/admiafrica/ Facebook - https://www.facebook.com/ADMIAFRICA TikTok - https://www.tiktok.com/@admiafrica Twitter/ X - https://x.com/ADMIafrica

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7:32

S2: EP15:  I’m On My Legacy Lap - This Is ADMI ft Sam Mungai
11:11
YouTube
S2: EP15: I’m On My Legacy Lap - This Is ADMI ft Sam Mungai

Email: info@admi.africa Call/ WhatsApp: (+254) 711 486 581 / (+254) 706 349 696 ------------------------------------------------------------------------------------------------- Sam Mungai is the Head of Department for Digital at ADMI and a seasoned photographer and digital marketing lecturer. With decades of experience in media and education, Sam shares how he mentors the next generation of creatives through focused training, industry insights, and honest conversations about what it takes to succeed. His background includes work with Standard Group and teaching at a private university, where he saw firsthand the demand for ADMI’s practical, skill-based approach. In this interview, Sam reflects on how digital marketing and traditional marketing continue to work together, and why Gen Z students thrive in specialized learning environments. From photography and graphic design to copywriting and research, he explains why short, intensive programs are often better suited for students who already know what they want. He also shares what excites him most about teaching and the joy of seeing his students win scholarships, get promoted, and find their place in the creative industry. Whether you are interested in digital marketing, photography, or creative media, this conversation is filled with insights for aspiring professionals. Sam’s story reminds us that nothing replaces hard work, personal growth is a journey, and mentorship can change lives. Subscribe for more interviews with ADMI faculty and industry experts shaping Africa’s creative economy. ----------------------------------------------------------------------------------------------- Instagram - https://www.instagram.com/admiafrica/ LinkedIn - https://www.linkedin.com/school/admiafrica/ Facebook - https://www.facebook.com/ADMIAFRICA TikTok - https://www.tiktok.com/@admiafrica Twitter/ X - https://x.com/ADMIafrica

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11:11

S2: EP14: The World Wants More - This Is ADMI ft Sifa Mutonga
10:02
YouTube
S2: EP14: The World Wants More - This Is ADMI ft Sifa Mutonga

Email: info@admi.africa Call/ WhatsApp: (+254) 711 486 581 / (+254) 706 349 696 ------------------------------------------------------------------------------------------------- Sifa Mutonga didn’t expect to choose ADMI. Years ago, someone she met at a workshop mentioned it, but it wasn’t her first option. When her dream school said no, she remembered that conversation and decided to give ADMI a chance. That decision changed everything. From the first report card, something shifted. For the first time, school felt like a place where she could thrive. The classes were structured in a way that made sense to her. The teachers took time to know her. And the environment encouraged her to figure out where she truly belonged in the world of art. Sifa found herself in the work. She speaks about Mudbox, Maya, and After Effects with growing excitement. What started as a fallback became the place where she gained clarity, confidence, and a deeper love for animation. ----------------------------------------------------------------------------------------------- Instagram - https://www.instagram.com/admiafrica/ LinkedIn - https://www.linkedin.com/school/admiafrica/ Facebook - https://www.facebook.com/ADMIAFRICA TikTok - https://www.tiktok.com/@admiafrica Twitter/ X - https://x.com/ADMIafrica

39

10:02

S2: EP13: Experience Over Everything - This Is ADMI ft Kennedy Wathome
1:09
YouTube
S2: EP13: Experience Over Everything - This Is ADMI ft Kennedy Wathome

Email: info@admi.africa Call/ WhatsApp: (+254) 711 486 581 / (+254) 706 349 696 ------------------------------------------------------------------------------------------------- In this insightful conversation, Kennedy Wathome, a music production lecturer at ADMI, walks us through his unique approach to teaching. From day one, students are introduced to the fundamentals and gradually progress to complex, real-world projects. Whether it’s producing an album or setting up a live gig, the curriculum mirrors the actual demands of the music industry, step by step. What makes his classes stand out is the hands-on support he offers. Kennedy takes time to identify where a student is struggling, whether it's technical skills or understanding certain tools. He offers his personal contact, calls for one-on-one sessions, and follows up to ensure each learner feels seen and supported. His priority is to create a space where no one is afraid to ask questions or fail. Kennedy believes that learning should not only be about acquiring skills, but also about living the experience. At ADMI, students are trained by professionals who are actively working in the field. This tight connection between classroom and career ensures that what’s taught is relevant and fresh. By the time students graduate, they don’t just carry a certificate—they carry real experience that speaks for itself. ------------------------------------------------------------------------------------------------ Instagram - https://www.instagram.com/admiafrica/ LinkedIn - https://www.linkedin.com/school/admiafrica/ Facebook - https://www.facebook.com/ADMIAFRICA TikTok - https://www.tiktok.com/@admiafrica Twitter/ X - https://x.com/ADMIafrica

32

1:09

S2: EP13: Experience Over Everything - This Is ADMI ft Kennedy Wathome
6:02
YouTube
S2: EP13: Experience Over Everything - This Is ADMI ft Kennedy Wathome

Email: info@admi.africa Call/ WhatsApp: (+254) 711 486 581 / (+254) 706 349 696 ------------------------------------------------------------------------------------------------- In this insightful conversation, Kennedy Wathome, a music production lecturer at ADMI, walks us through his unique approach to teaching. From day one, students are introduced to the fundamentals and gradually progress to complex, real-world projects. Whether it’s producing an album or setting up a live gig, the curriculum mirrors the actual demands of the music industry, step by step. What makes his classes stand out is the hands-on support he offers. Kennedy takes time to identify where a student is struggling, whether it's technical skills or understanding certain tools. He offers his personal contact, calls for one-on-one sessions, and follows up to ensure each learner feels seen and supported. His priority is to create a space where no one is afraid to ask questions or fail. Kennedy believes that learning should not only be about acquiring skills, but also about living the experience. At ADMI, students are trained by professionals who are actively working in the field. This tight connection between classroom and career ensures that what’s taught is relevant and fresh. By the time students graduate, they don’t just carry a certificate—they carry real experience that speaks for itself. ------------------------------------------------------------------------------------------------ Instagram - https://www.instagram.com/admiafrica/ LinkedIn - https://www.linkedin.com/school/admiafrica/ Facebook - https://www.facebook.com/ADMIAFRICA TikTok - https://www.tiktok.com/@admiafrica Twitter/ X - https://x.com/ADMIafrica

13

6:02

S2: EP12: I Teach What I Practice - This Is ADMI ft Kennedy Wathome
7:24
YouTube
S2: EP12: I Teach What I Practice - This Is ADMI ft Kennedy Wathome

Email: info@admi.africa Call/ WhatsApp: (+254) 711 486 581 / (+254) 706 349 696 ------------------------------------------------------------------------------------------------- Kennedy Wathome is a music producer and sound engineer who teaches music and sound engineering at ADMI. He came into teaching through a passion for sharing what he practices. His background as both an artist and a producer shapes his approach. Every lesson is built around real studio experience, current trends, and the kind of knowledge students can apply directly. In this video, Kennedy Wathome shares what excites him about teaching and the moments that stand out in his classroom. He speaks about how discussing industry shifts with students, exploring new techniques, and guiding them through hands-on projects keeps the learning environment active and engaging. He recalls moments of pride when students present work that shows growth, creativity, and ownership. His sessions are rooted in what is happening in music today. Whether it's a trending song or a new sound design method, Kennedy brings it into the room. He helps students link what they already know with practical skills and encourages them to move from ideas to finished projects. The goal is to build confidence, sharpen their craft, and prepare them to create on their own terms. ----------------------------------------------------------------------------------------------- Instagram - https://www.instagram.com/admiafrica/ LinkedIn - https://www.linkedin.com/school/admiafrica/ Facebook - https://www.facebook.com/ADMIAFRICA TikTok - https://www.tiktok.com/@admiafrica Twitter/ X - https://x.com/ADMIafrica

17

7:24

S2: EP11: They Treat You Like Equals - This Is ADMI ft Arieh Aura
6:21
YouTube
S2: EP11: They Treat You Like Equals - This Is ADMI ft Arieh Aura

Email: info@admi.africa Call/ WhatsApp: (+254) 711 486 581 / (+254) 706 349 696 ------------------------------------------------------------------------------------------------- Arieh Aura shares what it’s really like to study multimedia at ADMI. From discovering the school during a high school expo to completing a professional certificate in graphic design, his journey is filled with growth, creativity, and community. He talks about the teachers who’ve made a lasting impact, especially Mr. Isaac, his photography teacher, who treats students like equals and makes the classroom feel welcoming. He opens up about the challenges behind one of his proudest projects, a piece he created for the ADMI school festival. After struggling with creative block, the idea came to him late at night after watching anime. He worked nonstop from 1 a.m. to 1 p.m. to bring it to life. Seeing it featured on the festival poster made every moment worth it. For Arieh, learning at ADMI feels natural because it’s built around doing what you love. This video also gives a glimpse into the unique culture of ADMI. Arieh talks about the ease of learning, the open classroom environment, and how the community makes it easy to connect with others. He reflects on how classes like Career Launchpad changed the way he thinks about work and how different creative subjects at ADMI are linked in surprising ways. Whether in class or on the patio, Arieh shows that ADMI is a place where students grow by being seen, supported, and inspired. ----------------------------------------------------------------------------------------------- Instagram - https://www.instagram.com/admiafrica/ LinkedIn - https://www.linkedin.com/school/admiafrica/ Facebook - https://www.facebook.com/ADMIAFRICA TikTok - https://www.tiktok.com/@admiafrica Twitter/ X - https://x.com/ADMIafrica

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6:21

S2: EP10: Lightning Round - This Is ADMI ft Manal Omayer
2:37
YouTube
S2: EP10: Lightning Round - This Is ADMI ft Manal Omayer

Email: info@admi.africa Call/ WhatsApp: (+254) 711 486 581 / (+254) 706 349 696 ------------------------------------------------------------------------------------------------- Welcome to "This Is ADMI", your inside look into Africa Digital Media Institute. In this series, we take you behind the scenes of one of Africa’s leading creative and technical training institutions. Meet our passionate faculty, hear directly from our Head of School, and walk alongside students as they pursue careers in film, animation, music production, design, and more. At ADMI, education goes beyond theory. Our students learn by doing, using industry-standard equipment and software from day one. With over 500 employer partners and a 100% placement guarantee for diploma programs, we ensure that every graduate leaves not just with skills, but with real-world experience. Whether you're a prospective student, a parent, a creative professional, or just curious about how we prepare Africa’s next generation of storytellers, this series will show you exactly what makes ADMI different. Watch, learn, and get inspired. This is not just school. This is ADMI. Instagram - https://www.instagram.com/admiafrica/ LinkedIn - https://www.linkedin.com/school/admiafrica/ Facebook - https://www.facebook.com/ADMIAFRICA TikTok - https://www.tiktok.com/@admiafrica Twitter/ X - https://x.com/ADMIafrica

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2:37

S2: EP8: Filmmaking in Cartoon Form - This Is ADMI ft Manal Omayer #shorts
1:01
YouTube
S2: EP8: Filmmaking in Cartoon Form - This Is ADMI ft Manal Omayer #shorts

Email: info@admi.africa Call/ WhatsApp: (+254) 711 486 581 / (+254) 706 349 696 ------------------------------------------------------------------------------------------------- In this video, ADMI animation lecturer Manal Omayer shares her inspiring journey from childhood sketches to teaching animation in Kenya. Discover how she transitioned from nearly pursuing law to studying animation abroad, and how that path led her to become a passionate educator at the Africa Digital Media Institute (ADMI). Manal talks about why she believes anyone can learn art with the right fundamentals, the power of creative freedom in education, and how teaching has helped her grow as both an artist and mentor. She explains what makes animation a unique form of filmmaking, how it opens doors to storytelling without limits, and why it’s about much more than just drawing. She also shares: - How she discovered ADMI through a friend - The value of one-on-one learning in creative courses - Her recent animation project with the BBC - Why students don’t need to be great artists to succeed in animation Whether you're curious about creative careers in Kenya, passionate about digital media education, or simply love stories about growth, purpose, and art, this interview will leave you inspired. ------------------------------------------------------------------------------------------------------------ Instagram - https://www.instagram.com/admiafrica/ LinkedIn - https://www.linkedin.com/school/admiafrica/ Facebook - https://www.facebook.com/ADMIAFRICA TikTok - https://www.tiktok.com/@admiafrica Twitter/ X - https://x.com/ADMIafrica

86

1:01

S2: EP9: I Have To Learn The Student First - This Is ADMI ft Manal Omayer
8:37
YouTube
S2: EP9: I Have To Learn The Student First - This Is ADMI ft Manal Omayer

Email: info@admi.africa Call/ WhatsApp: (+254) 711 486 581 / (+254) 706 349 696 ------------------------------------------------------------------------------------------------- Manal Omayer is a lecturer at ADMI and a practicing creative with experience in VR, animation, and conservation storytelling. In this conversation, she shares how she approaches teaching with empathy, adaptability, and a focus on practical skills. Her lessons are shaped by real-world projects and a commitment to making space for different kinds of learners. She talks about how one-on-one sessions help her understand each student’s learning style. Whether someone is visual, neurodivergent, or needs more time to grasp a concept, she adjusts her approach to fit their needs. For her, teaching isn’t about perfection. It’s about helping students feel confident enough to try, mess up, and try again. Manal also shares the industry work that informs her classes, from VR exhibitions to projects with National Geographic, Disney, and the BBC. Her hope is that by the time students leave her class, they feel more grounded in their creativity and more open to the process it takes to grow. ------------------------------------------------------------------------------------------------------------ Instagram - https://www.instagram.com/admiafrica/ LinkedIn - https://www.linkedin.com/school/admiafrica/ Facebook - https://www.facebook.com/ADMIAFRICA TikTok - https://www.tiktok.com/@admiafrica Twitter/ X - https://x.com/ADMIafrica

16

8:37

S2: EP8: Filmmaking in Cartoon Form - This Is ADMI ft Manal Omayer
8:04
YouTube
S2: EP8: Filmmaking in Cartoon Form - This Is ADMI ft Manal Omayer

Email: info@admi.africa Call/ WhatsApp: (+254) 711 486 581 / (+254) 706 349 696 ------------------------------------------------------------------------------------------------- In this video, ADMI animation lecturer Manal Omayer shares her inspiring journey from childhood sketches to teaching animation in Kenya. Discover how she transitioned from nearly pursuing law to studying animation abroad, and how that path led her to become a passionate educator at the Africa Digital Media Institute (ADMI). Manal talks about why she believes anyone can learn art with the right fundamentals, the power of creative freedom in education, and how teaching has helped her grow as both an artist and mentor. She explains what makes animation a unique form of filmmaking, how it opens doors to storytelling without limits, and why it’s about much more than just drawing. She also shares: - How she discovered ADMI through a friend - The value of one-on-one learning in creative courses - Her recent animation project with the BBC - Why students don’t need to be great artists to succeed in animation Whether you're curious about creative careers in Kenya, passionate about digital media education, or simply love stories about growth, purpose, and art, this interview will leave you inspired. ------------------------------------------------------------------------------------------------------------ Instagram - https://www.instagram.com/admiafrica/ LinkedIn - https://www.linkedin.com/school/admiafrica/ Facebook - https://www.facebook.com/ADMIAFRICA TikTok - https://www.tiktok.com/@admiafrica Twitter/ X - https://x.com/ADMIafrica

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8:04

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