Day 2 of Ndoto Imara Creative Week 2025 featured focused discussions on the creative economy, bringing together visionaries, creators, investors, and policymakers to explore opportunities and strategies shaping the future of Kenya’s creative sector.

The morning sessions centred on the evolving role of creativity in economic growth, the importance of collaboration across disciplines, and the work required to build sustainable creative ecosystems. These conversations set the tone for a week designed to inspire dialogue, exchange, and action across the region’s creative industries.

Running from 17th–22nd November in Nairobi, Ndoto Imara Creative Week brings together leaders from across music, film, fashion, art, gaming, and technology to explore innovation, collaboration, and the business of creativity. The week-long programme includes masterclasses, cultural immersions, creative exchanges, and industry-led conversations that continue to unfold beyond the conference rooms.

A key highlight of the programme is the Ndoto Imara Summit: Experience & Film Talks, taking place on 18th November, featuring panel discussions, power talks, creative lounges, and The Afterglow film showcase celebrating African stories and storytelling.

ADMI is proud to be part of Ndoto Imara Creative Week 2025 as an official media partner, collaborating with fellow storytelling and media organisations to document, amplify, and share the ideas, people, and moments shaping the future of Africa’s creative industries. Through daily recaps, interviews, and behind-the-scenes coverage, ADMI contributes to capturing the energy and conversations emerging throughout the week.

Together with other media partners, ADMI supports the platform’s mission to spotlight creativity, innovation, and collaboration — ensuring the stories from Ndoto Imara Creative Week reach wider audiences in Kenya and beyond.

As the conversations continue to evolve, Ndoto Imara Creative Week 2025 stands as a space for reflection, connection, and collective action, bringing diverse voices together to shape the future of creativity in the region.