ADMI's Digital Marketing programme is ideal for anyone involved in the planning, implementation or measurement of digital strategies. Through lectures, case studies and group discussions, candidates gain exposure to the latest methods, techniques and tools for improving organisations' digital marketing and brand-building efforts. ADMI provides a pathway for professionals to develop advanced digital marketing skills through 3 Digital Marketing Certificates.

This course will teach you how to use digital marketing tools like social media, search engine optimization (SEO), email marketing, and more. The course will help you understand the importance of digital marketing in the modern world. It will teach you how to market your products and services using different digital platforms.

Upon successful completion of the program, you will be able to:

• Create and manage marketing campaigns

• Manage Google and Meta Ad campaigns

• Manage social media pages for brands

• Optimise websites for SEO

• Use google analytics

• Master social media marketing strategies

• Develop content writing skills for digital platforms

• Understand inbound marketing principles

• Gain expertise in email marketing techniques

• Learn SEO and SEM strategies

• Build proficiency in data analysis for digital marketing

• Understand design principles for digital content

• Master Google AdWords and Facebook/Instagram Advertising

• Develop skills in planning and implementing digital marketing strategies

As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. In this high-growth industry, you may be employed by a marketing agency or consultancy, or you can work directly for an organization’s in-house marketing department. As a digital marketer, you’ll spend your day:

• Creating and uploading copy and images for the organization’s website;

• Writing and dispatching email marketing campaigns;

• Providing accurate reports and analyzing to clients and company management to demonstrate effective return on investment (ROI);

• Researching new online media opportunities that may benefit the business including mobile, social media, and development of blogs and forums;

• Conducting keyword research and web statistics reporting;

• Use web analytics software to monitor the performance of client websites and make recommendations for improvement;

Who will be your employers?

• Small and medium-sized companies

• Advertising firms

• Digital marketing firms

• Large corporates and non-profits

• Market Research Firms

• Internet and software development companies

Digital marketing is a vast field with a variety of areas and segments. Some of the career options include:

• Search Engine Optimization (SEO) Manager

• Social Media Manager

• Digital Marketing Manager

• Marketing Assistant

• Marketing Analyst

• Content Manager